WAGE Marketing LLC., New York, NY

Principal (August 2006-Present)

Clients:  Prophet Apparel Brand, Triplicity Entertainment, Lugs

§   Developed marketing and brand strategy model for companies devoted to increasing brand awareness, activating promotions and implementing marketing campaigns for boutique and niche brands.

§   Designed distinctive, creative marketing solutions for each client

§   Public Relations and Product Placement

§   Analyzed current trends in urban and skate culture to create a successful roll-out strategy for a rapidly growing apparel and footwear lines.

§   Proposal Writing

Vital Marketing, New York, NY

Marketing Manager, (May 2006 – September 2006)

Client: Boost Mobile - A subsidiary of Sprint Nextel and one of the fasted growing wireless services in the U.S.

§   Developed marketing concept to align with Boost Mobile brand strategy and tour activation.

§   Cultivated strong business relationships with Senior Boost Management, enabling Vital Marketing to enhance the client's consumer profile.

§   Developed a strategy for growing brand recognition and recall.  

§   Managed as a product specialist and trainer for new hires.

§   Designed a managerial outline for accelerated growth and deployment of the Brand Ambassadors.

§   Developed and maintained project budgetary guidelines.

§   Responsible for consumer acquisitions and lead management.

Akademiks, New York, NY

Brand Manager, (July 2005 – March 2006)

§   Programmed and implemented marketing strategy across all events and promotions.

§   Identified opportunities and coordinated activities with media and external brand partners.

§   Developed strategic partnerships with outside vendors.

§   Drove regional specific programs that paralleled the broader marketing strategy.

§   Supported the Director of Marketing in the creation of brand strategy development and deployment.

§   Developed signature programs.   

§   Facilitated consumer research to improve consumer understanding and sharpen segmentation.

§   Built competitive and market insights that guided strategy development.

§   Created and executed radio and retail promotional campaigns.

§   Development of promotional premiums and "gift with purchase" item strategy.

Buzztone Inc., New York, NY

Director of Field Marketing, (June 2002 - July 2005)

Clients: Warner Brothers, Miramax, Sony/Columbia Pictures, New Line Cinema, CBS, UPN, EA Sports, Bacardi, Mc Donald’s, Coke, Microsoft, Target, Nokia, Rock the Vote, Footaction, Bally Total Fitness, Activision, Eidos, Journey’s, Girls Inc, Boys and Girls Club of America

§   Responsible for overseeing events and managers in over 50 market outreach groups nationwide.

§   Strategic management and execution of promotional strategies of campaigns.

§   Liaison between client and field initiatives.

§   Created online client reporting summarizing success of promotions.

§   Produced back-end analysis of expectation fulfillment.

§   Made sales Initiatives and wrote proposals.      

Emmis Communications/KKFR Power 92FM, Phoenix, AZ

Full Time On-Air Talent, (October 1998 – June 2002)

§   Co-Host of top rated morning show in market 13.

§   Conducted live broadcasts from Billboard Awards, Soul Train Awards, Radio Music Awards and the Grammy’s as entertainment reporter.

§   Weekend On-Air Talent.

§   Worked directly with Program Director to maximize concert events and promotions.

EDUCATION

Arizona State University, Tempe, AZ     

Bachelor of Interdisciplinary Studies, Fall 2002

Concentration on Communications and Mass Communications

SKILLS

Proficient in Microsoft Office: Outlook, Word, Power Point, Excel, Vox Pro, Dalet, Digital Shortcut editor, Lotus, Windows Movie Maker, and Access